Come as you are

#YOOXSOCCERCOUTURE scores a European goal

The championship is opening tomorrow in Rome. So for the new edition of #YOOXSOCCERCOUTURE, YOOX and Sepp asked the biggest Italian designer, no the most famous designer in the world, Mr. Giorgio Armani to create a fanshirt. Needless to say, Mr. Armani also dresses the Italian team who are silent contenders for the title. The shirt came to Berlin where it became the uniform for our urban football squad. Julia von der Heide shows the German capital at its coolest. Let’s not forget, eleven European cities play host and we foresee many fans in this shirt taking in games. Whether in Budapest or Baku and for the final in London. Green is the color of hope and the pitch. Let’s hope for a carefree summer and the beautiful game entertaining us.

The #YOOXSOCCERCOUTURE collection in partnership with EA7 Emporio Armani is available at

Video: Julia von der Heide

Creative Direction: Markus Ebner

Music: DJ Hell


Tasha Malek / M4

Sarah Saxinger / Tigers MGMT

Yuuki Tang / Tigers MGMT

Siri Uote / Tigers MGMT

Anusha Wiangwang / Iconic 

Extras: Liam Engfer, Louis Franz Wesner

Hair & Make-Up: Anna Neugebauer

Production: Sophia Schünemann

Fashion Assistance: Zora Brunath, Per-Laurid Evler, Hannah Kolpin

Photography Assistance: Vic Harster, Gerrit Köhler 

Filmed on April 11, 2021 at the Friedrich-Ludwig-Jahn-Sportpark in Berlin Prenzlauer Berg.