http://www.sepp-magazine.com/ When we launched Sepp in 2002, few designers, except maybe Armani with the Davids - James and Beckham - and Dirk Bikkembergs sport couture, cared much about football. Since then, a squad of luxury labels has tapped into the global obsession with football, and player's rare ability to convey and magnify style trends. Mirroring that, The Beautiful Game, is designed to reflect how top brands now develop products specifically with soccer's global reach in mind, how they use famous players in their advertising and other related news. As Sepp hears about new deals and announcements on a regular basis now, we have decided to start this online column to support our print version and bring you the latest football fashion news at once. office@sepp-magazine.com (SEPP magazine) mail@unit-berlin.de (unit-berlin) Verlag Neunundsechzig 120 http://www.sepp-magazine.com http://www.sepp-magazine.com/co/asset/pic/logo_sepp.gif 144 60
Giving autographs is the one thing a player can not get tired of...

When we were in Madrid to shoot Mesut Ozil for our cover it was nearly impossible to go anywhere without attracting the public's attention. Cab drivers, passer-by's, children -- it seems that everyone in Madrid is a football fiend. So Mesut was obliged to give a lot of autographs... and he did so patiently. The mark of a true star.

]]> http://www.sepp-magazine.com/thebeautifulgame/Mesut+in+Madrid+Part+2 office@sepp-magazine.com (Ebner Markus) http://www.sepp-magazine.com/thebeautifulgame/Mesut+in+Madrid+Part+2 Thu, 17 May 2012 22:24:54 +0200
Yes, we asked Mesut for his autograph

We traveled to Madrid in April to do a shoot with Mesut Oezil. Nacho Alegre from Apartamento magazine was the brilliant photographer and we managed to re-look the most creative midfielder in the world as a modern day Matador.

]]> http://www.sepp-magazine.com/thebeautifulgame/Mesut+in+Madrid office@sepp-magazine.com (Ebner Markus) http://www.sepp-magazine.com/thebeautifulgame/Mesut+in+Madrid Thu, 17 May 2012 07:56:56 +0200
We went to Warsaw and fell in love with Poland. Here the stadium of the local team Legia

Our new issue of Sepp is coming out the weekend of May 26th. On our blog "The Beautiful Game" we will start showing you little previews now.

]]> http://www.sepp-magazine.com/thebeautifulgame/Sepp+Football+Fashion+Euro+2012+coming+soon%21 office@sepp-magazine.com (Ebner Markus) http://www.sepp-magazine.com/thebeautifulgame/Sepp+Football+Fashion+Euro+2012+coming+soon%21 Tue, 15 May 2012 11:53:20 +0200
]]> http://www.sepp-magazine.com/thebeautifulgame/Brazil+Beauty office@sepp-magazine.com (Ebner Markus) http://www.sepp-magazine.com/thebeautifulgame/Brazil+Beauty Mon, 18 Apr 2011 14:29:54 +0200